Empowering Employees To Be Smart Healthcare Shoppers

The answer lies in technology. AI-powered platforms now exist to bring clarity and transparency to healthcare decisions.
December 15, 2025
Ben Callaghan

The answer lies in technology. AI-powered platforms now exist to bring clarity and transparency to healthcare decisions. These tools allow employees to compare prices, see clear coverage details and understand their out-of-pocket responsibilities before they receive care. AI-powered virtual assistants can even be preloaded with group benefit documents and data, allowing them to answer questions about coverage instantly in a way that is relevant and personalized to that employee.

Add in price transparency data, and employees can truly shop around for healthcare services, helping them make informed decisions that reduce costs and improve outcomes—all while easing the burden on HR teams. By offering employees a platform that combines AI with price transparency tools, HR can shift the focus away from managing day-to-day benefits inquiries and instead ensure employees are getting the most value from their benefit plans.

Read the rest of the article on HR.com.

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